A FOLK HORROR TALE

For the 2021 ‘Artisanal’ Collection, Maison Margiela studies the desires of a new utopian youth connected to the circles of life, time and nature.

The collection unfolds in the feature film “A Folk Horror Tale,” based on an original concept by John Galliano and directed by Olivier Dahan. Through the grammar of haute couture, the collection expresses the notion of neo-alchemy: the search for authenticity through scientific transmutations of shapes and textures of familiar garments, realised through harmonious dialogue with the natural elements.